Years of shopping can build an impressive collection of fashion items or nothing but clutter, depending on how you look at it. I learned this as I went through my overstuffed dresser and closet to get rid of junk. In the end, I didn’t want to throw away any of the clothes, and neither could I stomach the feeling of giving them out for free.
A few weeks later – a colleague sorts out my opinion on a dress she was buying on Poshmark. I read through the description, and the idea of emptying my closet through Poshmark.com hit me. Everything turned to gold. The closet sold out in weeks, and I have been at it ever since and now I have a legit part-time side-hustle.
Here Are Some Tips on How to Get Started Selling on Poshmark.
1. Understand the Community Guidelines
Create a free Poshmark account; download the app on your phone, and learn how the platform works. Understand the community guidelines to avoid challenges that may kill your business even before it starts.
For example, spamming and excessive self-promotion doesn’t work on Poshmark. Focus on building a people-oriented brand instead.
Understand how the platform’s commission model works. It enables you to work out reasonable profit margins. You also get to figure out realistic short and long-term targets that you can get to by cultivating organic growth in your online second-hand clothes business.
To start selling on Poshmark, it is important that you check out their refund policies, shipping rules, and tax regulations – where any of these is applicable.
2. Make a Killer Listing
The next step to selling on Poshmark is to create a virtual closet. This stage requires you to know what you’re selling. Get the name right and write a vivid description of the fashion item you want to sell.
Choose the category and size and add the item’s original price as well as the listing price. There are instances when the listing price may be higher or lower than the initial price since the pricing may also be influenced by:
- The availability of the product on Poshmark and/or similar platforms – rare items sell at higher prices.
- The Manufacturer Suggested Retail Prices (MSRPs).
- The item’s condition.
- Historical significance (vintage products fetch more).
- Brand name.
You need quality images to make the listing attractive. Use the same photo filters for lighting consistency. Be as realistic as possible. Don’t download a fancy picture of a dinner dress or a golf jacket to appease potential clients. It won’t work.
Show prospective clients what you have at hand. Let the picture capture any form of damage or stains.
Give precise and consistent product descriptions. Create a description template to iron out inconsistencies and craft catchy headlines.
List the best items first, and always include the color and the size of the item.
People want to know whether what you’re selling on Poshmark is a perfect fit or a perfect match.
3. Promote Your Listings
Now that you have what other Poshers could be looking for – in your virtual closet – and the pricing is good, it’s time for a sales drive. Being an online community, Poshmark.com thrives on social shares.
The more listings you share, the more money you make. But you have to initiate the sharing spree by:
- Sharing multiple pictures of your listings to spark excitement.
- Share other Poshers’ items and they may share yours in return.
- Know what to share and when to share it (depending on the trending fashion mood).
- Share during Posh parties since Poshers are more active at this time.
- Deploy the use of Poshmark friendly share tools to make it all easy.
- Follow top-selling closets to know what’s trending.
Sharing can only take you so far. Pair the strategy up with other Poshmark-accepted promotional methods such as bundle discounts.
You can also drop your prices on paydays or during seasonal festivals to stir excitement. Talk to your shipping company for discounts that you can pass on to clients.
4. Elevate Your Posh Status
When you are comfortable selling on Poshmark, why not work your way up the Posh community. Become a Posh ambassador. The status gives you access to hundreds of random followers. It’s the quickest way to get more clients on Poshmark. But you have to prove your ability to offer superior customer experience and quality products to attain ambassadorial status. Other qualifications include:
- At least 50 active listings.
- Must have shared over 5000 items from other Posher’s closets.
- Must have sold at least 15 items.
- Have a rating of 4.5 stars and above.
- Have an average shipping duration of 3 days.
Posh ambassadors get unique recommendations. You don’t have to spend a fortune on marketing to get sales leads which can also come from the exclusive newsletter that you get as an ambassador.
The status opens up your world of possibilities on Poshmark as you get to attend more sales programs and high-end parties that feature big spenders.
5. Cultivate Your Style
Strive to be known for something on Poshmark. It’s like giving your brand a voice or becoming an authority within a specific fashion domain. In my case, for example, I became known for sleeveless t-shirts with matching denim shorts for ladies.
Poshers would ask for opinions even when they intended to buy from other sellers because I did not have the specific item. Others would place orders and give me time to source the shorts and the t-shirts. They became loyal customers because I wasn’t all over the place.
6. Keep Up with the Trends
Pay attention to Poshmark’s reports on sales. The report is frequently sent to you via e-mail to help you take note of fast-moving second-hand fashion items. You get to know what shoppers want and learn ways to customize your selling strategy on Poshmark. The number of likes besides a fashion item also shows how popular an item is.
Choose an app that works for you and use it to clear out your closet regularly. People like to be where the action is and this happens to be where most sales occur.
The faster your listing clears out, the higher the number of potential clients you attract. Quick turnover means exciting fashion merchandise and it shows your ability to keep up with top fashion trends.
7. Superior Customer Experience
Poshmark is an active community of fashion enthusiasts. Only the highly responsive sellers survive the fast-paced online second-hand clothes market. Use Posh apps and transform into a customer care king or queen that many Poshers adore.
However, it’s not just about quick response. Understand what the potential client wants and give useful answers. Be patient with non-native speakers who may not be clear about what they want from your virtual closet. Some get mixed up on things as basic fabric color.
The game is about making your clients feel like they can ask you anything. Earn their trust and they will make you happy on Poshmark. This is the place to be if you need a steady stream of income – selling on Poshmark on a full-time or part-time basis.
Remember never to sell anything fake or stolen. You don’t want to fail before you start because failure is not what this guide on how to make money on Poshmark.com is all about.